According to a recent study by retail survey giants Arbitron and Scarborough, the vast majority of shoppers appreciate retailers that make their shopping easier by showing in-store specials on a video screen at point-of-purchase. A full one-third of these shoppers have stated that they have made unplanned purchases based on the information viewed on a digital in-store display.

A.C. Nielsen, in a 2006 report, says that digital signage plays a major role in influencing purchasing. They estimate that digital signage aided by a special promotion can boost sales by as much as 300%.

Couple these statistics with the fact that 70% of all purchasing decisions are made in-store, and you begin to understand why digital signage will be the retailer's best chance for survival and growth in the coming months ahead.

The challenge for retailers to keep their promotions timely and competitive is met with the Windowtron system. A content library of popular campaigns reside on the in-store server and are a point-&-click away from the screen. Brand new promotions can be developed within 24 to 48 hrs and delivered by standard internet broadband connection.

The system administrator can mix and match promotions within the playlist queue and change content within seconds anytime of the day in response to inventory and store traffic.

Beyond High Def TV, beyond Blu-Ray disk, beyond imagery most Americans are familiar with, our content is stunningly beautiful. The viewer's attention is captivated by the vibrancy of the colors and the ultra-crispness of the details.

Brand image is immediately elevated by the visual presentation. In fact, viewers state that the entire shopping experience is enhanced by the added vusual content. And research shows that store loyalty is significantly increased.

Content is updated online and remains fresh and compelling visit after visit.

Digital signage, or place-based advertising is gaining in popularity while most other forms of advertising are experiencing precipitous declines caused by the dilution of the traditional advertising media from new technology..

Tivo, DVR and other forms of time-shifting have wrecked havoc with TV viewership. The Internet has replaced printed media for information gathering. Entire market segments, namely the 18 to 34 male has virtually dropped off the traditional media radar screen

However, studies show that these segments are very responsive to in-store video. They prefer it and they claim that it influences their purchasing decisions.

The future of retail marketing includes heavy reliance on in-store digital signage to increase sales.